How Your Church Can Support
the Blue Lake Campaign
here are several ways your church can support this campaign. Experience has shown, though, that the most effective local church fund-raising effort will include setting a goal; educating the congregation; seeking lead gifts and then issuing a general invitation to all in the church to contribute.
The following Giving Models were created to help your church answer questions regarding your Blue Lake Campaign goal. Each chart demonstrates
the various levels of giving that may be required by persons to meet a particular goal. The models were created using data from statistical tables in Conference materials and are divided into categories based on average worship attendance. The models make several assumptions which historically have proven to be accurate:
- Not everyone is willing or able to give money. We factored this in through the category Gifts of Prayer and by using Giving Units.
- Households of more than one person typically give as one Giving Unit. The models acknowledge this by using a percentage of average attendance (60%) to estimate the number of Giving Units.
- Typically, much of the goal will be achieved though a small number of larger gifts.
The giving models recognize that some donors do not wish to pledge an amount over time, so one-time gifts equal approximately 45% of the campaign goal. Churches are encouraged to pay pledges out over three years or longer, if necessary.
The models also include a children and youth fundraising category. Their involvement is important to Blue Lake and the campaign.
Finally, the Leadership Churches Model (found on page 11 of the
Local Church Campaign Overview) is different from the others in that it recognizes how some churches, regardless of their size, have the capacity, energy and passion – whatever word you choose – to achieve success in greater measures.
